In today’s world, it is crucial to find ways that make your brand rememberable to the public. Much of our world as we know it is ‘online’, thus making it imperative to keep in mind to make your business eye-catching to viewers.
1) Have your brand be consistent everywhere it goes.
In the free market, there will always be competitors, meaning you need to make your company stand-out but also be recognizable. People need to be able to recognize who your brand is are wherever they go online. An attention-grabbing logo, color themes, slogans are all major examples of where to start. With this said, remember the rule of 7 and how it takes someone to see something seven times until they truly remember it.
2) Create a unique email marketing strategy
Email campaigns are at the peak importance of online marketing. Email has held its own through the decades and ceases to remain one of the most valuable communication channels. One reason why email is such a powerful platform for businesses is because you own your email list and have full control of your contacts as well as the content they see. Having an email sequence allows your company build relationships and give customers a way to stay connected. “The average office worker sends and receives 122 emails per day. For a business with ten staff, that adds up to around 600 outgoing emails per day.” Hence why it is essential to insert calls to action within your email sequence(s). One of the best ways to take advantage of email CTAs is to place a ‘lead magnet’ or provide an available offer that will interest your target audience and push them to your end goal.
3) Build a social media platform
Having an omnichannel approach is a keyway to set your brand apart and help build leverage among your customers. Having variety in the ways your company reaches their target market will only create huge advantages for your brand. Create relevant accounts that coincide with your business model: Facebook, Instagram, Twitter, and LinkedIn are all viable options. These media sites allow their users to ask questions, leave reviews, find information about your company, as well as give access to your products. The omnichannel approach gives way to your brand to reach out to other audiences that could stumble across your company.
4) Search Engine Optimization (SEO)
Unless you are some highly known company, the average user will not be as familiar with your company. Thus, the importance of search engine optimization. Or the practice of increasing the quantity and quality of traffic to your website through organic search engine results. As a result, the solution is to focus on using the right key terms so your current and future clients can find your services and/or products.
5) Create content your target market wants
Creating content that your target audience can’t and won’t want to live without is necessary for marketing your brand. In fact, this can even coincide with building your email list, create content that your current and or future clients want with the exchange of their email addresses. Making content that ‘makes your client’s life better’ should be your goal behind every project you create.