TikTok’s Class Action Lawsuit May Earn You Some Extra Cash

If you’ve used the TikTok or Musical.ly apps prior to September 30, 2021, you could be eligible to receive payments pending the $92 million class-action settlement regarding the ongoing data privacy violation allegations.  The lawsuit was filed in the U.S. District Court of the Northern District of Illinois where they will be holding the final […]

The New 2021 Iconic Duo: NFTs and Wine

This year, the wine industry began tapping into the virality market of NFTs to expand its market share and attract more business exposure.  A wine-centric NFT? Now what’s the point in that and how is that a great pairing? For a quick recap, an NFT, or non-fungible token, is a unique digital – or even […]

YouTube Has Removed “Dislike” Counts To Avoid Creator Hostility

Last Wednesday, YouTube announced in a blog post that they will no longer be showing the number of “dislikes” on videos to make the platform more amicable for creators. In the past, the video platform has relied on “likes” and “dislikes” on each video to serve as a metric for ranking content. Platform users often […]

9 Black Friday Marketing Tips And Strategies

Black Friday is right around the corner and there is much to do before the big shopping day. Each year, eCommerce businesses try to find the best ways to plan and strategize the best Black Friday campaigns to maximize sales. Every year is different. So we are here to help you build the most effective […]

What’s The Deal With NFTs?

If someone offered you millions of dollars to make and sell a piece of digital artwork would you do it? NFTs are all the craze right now as people are spending millions of dollars buying digital artwork using cryptocurrency. So what exactly is an NFT? NFTs, or nonfungible tokens, are unique assets that can’t be […]

7 Tips On How To Optimize Blog Content For SEO

Optimizing blog posts for SEO

Search engine optimization, or SEO, is how your content or website is visibly ranked on search engines such as Google. SEO is extremely important when it comes to marketing, but many marketers don’t know that blog content can actually benefit their business rank on search engines.  In this article, we will dive into a few […]

Facebook Pivots Its Focus To Building A Better Metaverse

Facebook officially announced that they are rebranding its corporate name to Meta to better reflect its focus on building the meta-universe. However, its family apps such as Instagram, WhatsApp, and Oculus will be keeping their current names following the transition. Facebook CEO Mark Zuckerburg made the announcement yesterday at the company’s virtual Connect Conference.  Marketers […]

5 Reasons Why The Wine Industry Has Been Slow to Adopt eCommerce

If you’ve been following our other wine-related blogs, most of you know that the wine industry has been slow to adopt many technological practices. To clarify, we are not talking about big wine brands here – which only account for 1 percent of the total wineries in the US. Those slow to adopt are the […]

Is Canned Wine Revolutionizing The Wine Industry?

Canned wine is on the rise and maybe the industry’s saving grace for attracting younger consumers. As we saw in our wine industry overview, one of the wine industry’s biggest challenges has been attracting appeal from millennials. Millennials value convenience, quality, environmental credentials, and fresh marketing perspectives when influencing their buying decisions. Canned wine has […]

7 Marketing Tips To Get You Through The 2021 Holiday Season

Like the previous year, the theme for this year’s holiday season is unpredictability. Marketers are going to have to remain agile to any challenges that may arise ahead, as experts are predicting that this year may be just as complicated as it was in 2020. Needless to say, we are all a little scared, but […]