E-Commerce 101

E-commerce is the buying and selling of goods or services on the internet. It incorporates a wide variety of data, systems, and tools for online buyers and sellers, including mobile shopping and online payment encryption. Businesses that dabble in e-commerce use an e-commerce store or some type of e-commerce platform to produce online marketing, sales, and fulfillment.


To further understand e-commerce, it is important to note there are six different models about e-commerce. Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), and Consumer-to-Administration (C2A).

, E-Commerce 101

  1. Business-to-Consumer

B2C e-commerce composes the dealings between a business and consumer. It is the most popular sales model in the e-commerce “umbrella”. An example of B2C would be you buying a pair of jeans from an online retailer.


  1. Business-to-Business

B2B e-commerce is the sales made between businesses, e.g., a manufacturer, wholesaler, and or a retailer. This does not have anything to do with consumer-facing, and only effects businesses. For example, B2B focuses on the purchasing of raw materials or products that will be bought, repackaged before reaching customers or consumers.


  1. Consumer-to-Consumer

C2C is one of the original forms of e-commerce. Consumer-to-Consumer is the sale of products or services in-between customers. An example of this would be, OfferUp or eBay.


  1. Consumer-to-Business

C2B is the original e-commerce model except reversed. This means that the individual consumer is one making the products or services available for business buyers. An example of C2B would iStockPhoto business model which is when stock photos are available online for purchase.


  1. Business-to-Administration

B2A controls the transactions that are between online businesses and administrations. For example, B2A applies to products and services that are related to legal documents and social security.


  1. Consumer-to-Administration

C2A like B2A, however, consumers sell products or services online to an administration. C2A includes but not limited to0, online consulting for education, online tax preparation, etc. Both Consumer-to-Administration and Business-to-Administration focus on making the relationship between the government via technology more efficient.


E-commerce has had a large impact on the world from small business to global enterprises. For retailers, the expansion of e-commerce has made their brands’ reach all new high levels of reach with their consumers. Instead of just having storefront consumers, the online marketplace has made way for people to be able to shop at stores that could be located across the country to even different countries. Now that we have dived into all corners of what e-commerce is and how it can benefit your company; here at BrandClick we offer a team who is dedicated, well-diverse in knowing how to market and strategize to properly grow your eCommerce business and drive revenue. Allow us to launch, grow or scale your brand’s success today!

BrandClick logo anag black

Get in touch with us today

We will be in touch with you shortly to build your digital future.

Let's Talk

We are here to help. Want to learn more about our services? Please get in touch. We’d love to hear from you!